Tech

3 Implications of Zillow’s $3.5 Billion Acquisition of Trulia

The Zillow/Trulia merger could mean serious alterations to how agents and consumers interact. After a weekend filled with rumor and speculation, news dropped this morning that Zillow will indeed acquire Trulia for a cool $3.5 billion, creating by far the

NAR/Move Win Opening Battle in Legal War Against Zillow

NAR and Move, Inc. have prevailed in their opening salvo against Zillow. #128520267 / gettyimages.com A Washington state judge has ruled in favor of Move, Inc. and the National Association of Realtors in what promises to be a long

Redfin Report: What Has Many Homes Selling Faster

Despite depleted inventories, a new Redfin reports finds home tours, offers and overall demand are still holding strong. #172155167 / gettyimages.com Home tours and offers have historically responded to the ebbs and flow of available inventory – an almost

Realtor.com Takes First Step Toward Connecting Agents with Clients Online

In the wake of its failed AgentMatch program, realtor.com kept its Dec. 2013 promise to develop online tools to help connect agents with prospective clients. The first step? Updating its agent profiles, according to a recent report by Inman

3 Reasons Negative Reviews are a Positive For Your Business

We know, we know, negative reviews are always bad…or are they? Have we been looking at them all wrong? #184641297 / gettyimages.com We live in an era dominated by online reviews. Whether its a product, service or company, the Internet

HouseLogic Wins Best Real Estate Social Media Campaign of the Year

HouseLogic.com, a comprehensive website for homeowners brought to you by the National Association of Realtors, has won the 2014 Internet Advertising Competition for “Best Real Estate Social Media Campaign.” The website developed original inforgraphics that were distributed via Facebook

Could Twitter’s Hashtags and @-replies Soon Be Extinct?

The world of social media is one of constant transition, but could Twitter abolish its two most familiar features? The technological world is constantly in-flux, with companies always on the lookout for ways to improve and simplify their services

The Very Common, Very Useful Facebook Feature that Most Forget

A common Facebook best practice that most forget now gets you more exposure. Are you wondering why your Facebook fan page posts are not appearing in the newsfeeds of your fans? There are many possible reasons: Facebook ads have

The 4 Real Estate Marketing Challenges of 2014 – and How to Solve Them

Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s

Video Tech Review: Updater

What is it? Updater, (www.Updater.com), is one of the few new real estate startups that takes real world client issues into consideration when releasing a product. While walking through the halls of “Startup Alley” at Inman New York this

3 Instances Where Phone Calls Trump Emails

Sure, email may be convenient, super fast and free, but nothing can top the beautiful simplicity of a phone call. We live in an email world. Everything nowadays – bank statements, credit card bills, personal correspondence, coupon mailers, company

Are You Using Facebook Page Tabs to Their Full Potential?

Have you done your monthly Facebook page tab check-up yet? What, you don’t check your Facebook page tabs? First, for those thinking, “what is a ‘Facebook tab,’” let me take a step back. Facebook page tabs are the images

3 Social Media Trends to Prep For in 2014

Social media is an ever-evolving organism; how will it develop in the coming year? The numbers on social media are well known: 56 percent of consumers use some kind of social media; more than a billion people use Facebook,

3 Critical Insights to Help Guide Your Facebook Strategy

What are two of the most important components of any business endeavor? Strategic planning and measurement. Every day the number of businesses using Facebook is growing, yet 60 percent of businesses admit to shooting from the hip in their

New Custom Google+ URLs: Good for Social and Search

If you are already using Google+ for search engine optimization and social media purposes, you are already aware how difficult it can be to drive traffic to your page since your URL contains a long string of numbers. However,

Tech Review: Bomb Bomb Video Email

What is It? Bomb Bomb breaks the mold for real estate email providers by integrating video into your email campaigns and correspondence. Its beautiful backend UI is straightforward and intelligently laid out in a manner that will have you

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