Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

It’s always a tricky task, cleverly allocating where your ad dollars should go, but a new study on advertising trends offers some stern guidance. Advertising is normally one of the largest expenses that real estate agents accrue in their

Facebook offers businesses many marketing tools, but is its latest initiative, “promoted posts,” worth your marketing dollars? Marketing in real estate is all about utilizing different channels in unique ways, and it’s no mystery that Facebook is among the

New data from Experian on real estate Web traffic finds the previous kings of the Internet increasing their market share in 2013. The top real estate websites around have continued to increase their share of the Web traffic pie

Find out how people search for real estate agents on Google and other search engines. It’s no secret that people are searching for real estate agents online. They pull up Google on a laptop, iPad or cell phone and

If you’ve been following along with my monthly blogs, your social media program should be coming together nicely. You’ve learned about the importance of blogging, Facebook, Twitter and even YouTube. However, while those are the big four, you shouldn’t

There are numerous avenues available to today’s agents for advertising their businesses, but what methods are the most popular? Advertising is an integral component to any real estate agent’s business, and never before have so many advertising models been

Technology is a wonderful thing, but there are moments when ignoring technology can be a good thing. We’ll start with an uncontroversial claim – technology is wonderful. From the limitless information available on the Internet, to the boundless opportunities for

Your online brand should be an extension of your real estate business, but it must adapt to the confines and nuances of the Internet. In real estate, your brand is everything. If clients do not trust your brand, and

Web design can be a complicated beast, but all real estate agents should cut through the fat and ensure that these three features are on their sites. Web design, next to fascism and peas, is one of those eternally

The goal of the new Looks To Leads app is designed to improve communication between agents and their clients, and reach homebuyers and automatically respond to their inquiries via text message, 24 hours a day, at no

@properties has long been a brokerage known for its tech-savviness. But now, in addition of using top apps, the company has developed an internal app of its own. This is the first app for @properties to

In real estate, knowing your audience – and knowing how to reach them – is paramount, and the tools found in Google Analytics allow agents to do both. Real estate is an industry built upon relationships, and how successfully

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

A basic understanding of what apps perform what duties in real estate is essential in today’s business climate. You are an agent. You have clients. And you need to be prepared for anything they might need. So in order

Unless you’ve been hiding in some remote rainforest for the last few years, you’ve probably heard of “The Cloud.” You might not know what that really means, so here’s a quick rundown. “The Cloud” refers to any online service