By Peter Ricci According to Nielsen, the majority of cell phone users now utilize smartphones, and Pew Research has found that 22 percent of adults use tablets. Clearly, as consumers, we’re becoming more and more mobile, and we’re spontaneously crafting

Any entrepreneur, real estate agents included, know that the trick about technology is to either get there first or get there

You stop by the office to drop off a file and realize that you forgot to print out an addendum to the contract. Since you’re totally mobile, you saved it in “the cloud”, and you just opened it on

When the terms “real estate” and “Facebook” are combined, they are often done so in the name of attracting new clients. By creating a Facebook profile, you are expanding your brand and advertising your listings and your company to

By Mitch Levinson In my last post, I talked about what Chicago real estate agents and homebuilders should be incorporating into their social media program. Today, I’m going to share more on the foundation to this program – your

Hi, my name is Tiffany, and l am a smartphone addict. I never go anywhere without my phone. Why would I? I can do just about everything I need to with my iPhone

By Peter Ricci News flash – Twitter is one widely-used program. With an estimated 400 million monthly users, the site is among the most popular forms of social media available today, and it makes all the sense in the

If you sit open houses, you know that it can be a great opportunity to showcase your property, network and meet potential buyers. But how do you gather REAL contact

By Stephanie Sims If you’re on Pinterest and not yet overwhelmed by all the “pins” and “repinning” and just how many categories you can pin ideas to, congratulations, because as an agent, Pinterest is a site that can help

Everyone wants more leads. Love ‘em or hate ‘em – you can be using both Zillow and Trulia to get FREE leads. Yes, I said FREE. No matter what your position is on Zillow and Trulia & the infamous

By Peter Ricci According to Pew Research, as of April 2012, 82 percent of all American adults ages 18 and older use email; 67 percent do so on a daily basis; and, for the first time in Pew’s surveys,

By Peter Ricci Message boards have long been among the most popular methods of communication on the Internet, but only recently have they entered the real estate lexicon on sites such as Trulia, Real Estate Forums and Redfin –

By Bob Corcoran This past summer, my son was looking to buy a home in St. Louis, not far from my office. I intentionally watched as he sat down at the computer and turned the occasion into my own

By Carrie Gable  We hear it all the time: one of the best ways to have an effective and thriving online presence is to monitor who is looking at your content and which elements of your marketing are seeing

By Peter Ricci Zillow has completed its fourth major acquisition in just 18 months, purchasing the real estate shopping website Buyfolio for an undisclosed sum. A fun, streamlined approach to online home shopping, Buyfolio is a New York City-based

By Peter Ricci Here’s an eye-opening stat for you: according to the latest studies by Forrester, a prominent research firm based in Cambridge, Mass., text messages increased 14 percent from 2010 to 2011, and in 2011, more than two trillion texts