Improving Your Business

Stories, articles and advice aimed at improving your business

Better Business, Better Agents: How Document Management Software Is Changing the Game

There are few industries that are as highly competitive as the real estate business. To stay current and keep up with the competition, Realtors and title companies are likely to update their business models within the next few years.

Study: Vast Majority of Consumers Dissatisfied with Real Estate Office Phone Skills

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for

Marketing Techniques for Selling Luxury Real Estate

Selling luxury real estate isn’t just about selling more expensive houses. As the price of a property increases, so too does the complexity of properly marketing it. The most successful professionals working in the high end understand how to

HSF CEO Gino Blefari on Finding Leadership Inspiration in Unlikely Places

Last week, I was in Raleigh, NC for a meeting with Tommy Camp, president and CEO of Berkshire Hathaway HomeServices Carolinas Realty and his fantastic managers. After talking leadership, best practices and recruiting with the team, we had dinner

Three Ways to Really Connect With Your Customer Through Mobile

In today’s digital world, we use the word mobile very loosely. Sometimes we underappreciate its true value – being able to do just about anything anywhere. One of my pet peeves is having a device or a tool and

How Long Until Atlanta Homebuyers Break Even on Their Purchase?

Homebuyers in Atlanta break even on their homes sooner than expected It takes just under a year and a half for homebuying to make more financial sense than renting in Atlanta’s housing market, according to a recent analysis from Zillow. The

4 Simple Marketing Techniques That Will Help You Sell to the Modern Buyer

If you’re a real estate agent or lead a real estate brokerage, the truth is you’re also an entrepreneur. And like most entrepreneurs, that means you’re also in charge of sales and marketing. It doesn’t matter if you’re a newbie

Realtor.com Attracts a Record of 50 Million Unique Viewers

Realtor.com attracted a record 50 million unique users in Jan. 2016, according to a new report from the website OPP.Today. The website’s number of users has been steadily increasing over the years, with a 40 percent growth in 2015.

5 New Green Building Innovations for New Construction in 2016

The National Association of Homebuilders’ annual International Builders’ Show has become a platform for top and emerging brands to showcase the most innovative technologies in the industry today. Following the trend of sustainable building, which has almost become a new

Is Move, Inc. Taking Steps Towards Online Real Estate Transactions?

New agreement offers unified platform for transactions Move Inc., which runs realtor.com for the National Association of Realtors, announced an agreement with zipLogix that will bring the zipForm digital library to the Reesio document/transaction management platform, according to Housing

4 Steps for Brokers to Harness the Power of Diversity in Their Business

Real estate brokerages across the country understand the demographic base of real estate practitioners is rapidly evolving. ADP recently published that for the first time in U.S. history, we have four generations in the workforce adding to the multicultural

Improve Your Networking Skills With these Five Tips

Attending networking events can be crucial to building relationships, finding sources for referrals and meeting new people. The primary goal of networking is not just to meet every person in the room, but also to make lasting impressions and

Using Technology in Your Real Estate Marketing, Part Two

This is the second part in a two-part series on how to use technology to engage with your clients. Part one can be read here. 6. It’s going to get increasingly harder and more competitive to generate leads, so shifting to

What You’re Missing at the NAHB International Builders’ Show

If you’re a serious builder, chances are that right now (this very moment), you’re either at the NAHB’s International Builders’ Show or want to be. If you’re among the unlucky few who weren’t able to make the trip to

3 Ways Twitter’s New Character Limit Will Change Your Marketing

One of Twitter’s greatest weaknesses is also its greatest strength Last week, Twitter announced that sometime in the first quarter of 2016, it is removing its 140-character limit in favor of 10,000 characters. The Huffington Post noted the irony of

Using Technology in Your Real Estate Marketing, Part One

This is the first part in a two-part series on how to use technology to engage with your clients. 7. Recognize that there are thousands of in Atlanta, and darn near all of them are saying the same thing in their

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