The Internet is a broad, multifaceted medium, one with many uses; however, its most impressive feature, arguably, is that of Internet video, and the way that Web users can stream video free-of-charge to millions upon millions of

The first two parts to our continuing series on “Google Real Estate” dealt with Internet search behaviors from consumers, and all the data we cited in those articles dealt with an increasingly antiquated assumption – that Web browsers cruise

We’ll start the second part of our “Google real estate” series with an uncontroversial claim – the Internet and real estate are highly intertwined entities. Nine out of 10 home searches today start on the Web, and it seems

It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is making a comeback as

One of the biggest missed opportunities for brokers is obtaining rental listings. While most of us got into real estate to help people buy and sell homes, there are always going to be more renters than buyers. Many of

With the rebounding housing market, many of us are handling multiple offer situations with buyers and sellers. This can add much more stress, especially for buyers who have their heart set on a home and on a budget. When

Last week, we reported on a rather startling statistic – that real estate-related searches on Google had increased by 253 percent from 2008 to the present

Social media has shifted how most businesses keep track of their employees and how schools keep tabs on their students. You’ve probably read about employees being fired for things they’ve put on their social media accounts, or universities kicking

“I look to the future, because that’s where I’m going to spend the rest of my life.” George Burns Yep. It’s here again – a new year on your doorstep with its hand up and ready to knock loudly

Things have been looking up for the housing market heading into 2013, and we’re not just saying that because shadow inventory is falling, home sales at their highest mark in years and consumer confidence in the housing market is rising.

Real estate-related searches on Google have catapulted 253 percent since 2008, according to a joint study by Google and the National Association of Realtors (NAR). In addition, the report, titled The Digital House Hunt: Consumer and Market Trends in Real

In our second story in our series on YouTube marketing, we looked at how real estate agents could harness the fabulously popular medium and successfully tailor it to their real estate business, highlighting the core requirements of a good

Another year is upon us, and if you are like me, you have set goals and put a plan in place to improve over last year’s results. You see, I start my planning in late October for the next

mRELEVANCE  researched Atlanta’s top 25 home builders, as ranked by Metrostudy, for the first three quarters of 2013, to see who had the largest social media following on Facebook. Lennar Homes Atlanta ranked No. 1, with 26,000 people liking their Facebook

After you have established a solid social media foundation by building a blog, the next step in building your social media marketing program is Facebook. Sure, you may have created a professional Facebook page for yourself as an agent

In a world of expensive advertising campaigns, carefully crafted mission statements and cause marketing, it might be hard for an agent to face the truth – your brand identity, and what you stand for, is no longer owned and