Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Adrian Provost, the corporate real estate manager at Provost International Realty, for his methods for maximizing y our Internet exposure.
4. Google the top-producing real estate agents in your area, scroll through the first five pages of results and be sure to have an updated profile on every website that they pop up on. If you can’t be found by the consumer, you don’t exist to them. This one step can drastically increase your exposure; it should not be overlooked. If you Google yourself, and the only results are personal Facebook pages of people that share your name, you have some work to do.
3. Boost your professional reviews on as many lead generating sites as possible, specifically: Zillow, Trulia, Yelp, Google+ and your Facebook business page. If you don’t have a dedicated Facebook page for your real estate team or yourself as a sales person, you’re behind the ball. No, I’m not referring to your broker’s Facebook page – I mean yours! Reach out to your past clients and customers, and ask them to leave a favorable recommendation for you or your team on at least one of the aforementioned sites; also, have them “check-in” to your business on Facebook. That makes for a great touch that’s advantageous to both you and your client. Online reviews are becoming more important in the new age of a trillion options and apps, so expect this trend to expand tremendously.
2. Maintain relevant Twitter and Instagram posts. Try to avoid oversaturating your timeline with the same cookie-cutter tactics that most agents utilize. Be sure to display your expertise in your market with original photos and imaginative content. Only share real estate-related information that you find so fascinating that you stopped what you were doing to experience the article personally. Trust me – if you aren’t intrigued by the information you intend on sharing, it probably isn’t attractive enough for you to regurgitate. Implement an identity for your brand that can fuse with social media and resonate with your audience. Show why you are the easily accessible expert, not the salesperson that people begin to unfollow.
1. Curate engaging updates on Linkedin and strategically share those posts in relevant groups. If you’re a blogger, this is a great way to copy and paste your most recent blog post to a vast community of readers who may actually be interested in what you have to say. You can see exactly how many people have viewed your update and the type of reach you were able to garner. Remember, this is your professional profile, not a personal Tumblr blog, so keep the posts business related and real estate focused. You’d be surprised at how many corporate leaders will consider you an expert and start following your feeds, or even request to be connected.
Adrian Provost is the corporate real estate manager at Provost International Realty, a broker associate at PalmerHouse Properties and the director of real estate development at American Estates INC. A licensed residential & commercial real estate broker and appraiser based out of Atlanta, Adrian is a luxury realty marketing specialist and investment property virtuoso; additionally, Adrian oversees two philanthropic organizations – Atlanta Aliens Youth Foundation Inc 501(c)(3) and Adrian Provost Foundation Inc.