NAR tech-venture fund names 2021 REACH recipients

by John Yellig

Image courtesy of the National Association of Realtors.

The National Association of Realtors‘ strategic investment arm, Second Century Ventures, named eight real estate technology firms for its 2021 REACH scale-up program.

Under the program, the companies will receive education, mentorship, a “curated insight panel,” networking opportunities and exposure to the global real estate marketplace.

The 2021 REACH recipients have collectively raised more than $700 million in capital, employ more than 125 people and represent a valuation of more than $1 billion, NAR said in a press release.

The recipients are:

  • Aryeo: Based in Boston, a content-management platform enabling collaboration between creators and real estate professionals.
  • Feather: A New York-based provider of refurbished and sustainable furniture and home decor rental.
  • K4Connect: Based in Raleigh, N.C., provides enterprise-technology solutions for residents, staff and operators of senior-living communities.
  • Knock: New York-based real estate firm whose flagship product, Home Swap, allows homeowners to buy their next home before listing their current one.
  • Landis: Based in New York, uses a mission-driven program to help agents provide clients with an accelerated path from renting to homeownership.
  • Milestones: Based in Austin, Texas, provides an end-to-end digital customer-experience platform for homebuyers.
  • Plunk: Bellevue, Wash.-based firm providing the first mobile app to use AI to forecast home valuation and remodeling projects in real time.
  • Super: San Francisco-based technology-enabled home care and repair subscription service.

“There are factors which will pose long-term challenges to America’s housing market, and every problem we face will require innovative solutions from both the private and public sectors,” Second Century President and NAR CEO Bob Goldberg said. “Through the REACH program, we are able to help facilitate these critical conversations by supporting forward-thinking small businesses, investments today which will allow us to overcome the complex problems of tomorrow.”

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