Improving Your Business

Stories, articles and advice aimed at improving your business

Homebuilder John Leggett’s 4 tips for selling new construction

No two residential properties on the market are the same, and there isn’t one foolproof way of closing a deal on a home. As an agent, whether you’re selling new construction or reselling a home that is 15 years old,

Gino Blefari, HSF Affiliates CEO, on how real estate remains a ‘people business’

Recently, my travels found me in the rainy Pacific Northwest for meetings with the Berkshire Hathaway HomeServices Northwest Real Estate team, including president/CEO Jason Waugh and Northwest Real Estate Chairman Mike Gain. I started off by speaking to our Seattle-based agents

7 money-saving deductions for real estate agents before the tax deadline

In less than a month we will have passed the tax filing deadline; and if you’re a real estate agent unfamiliar with the credits and deductions you’re entitled to, you may be forfeiting more than you have to. Do

How Google Analytics can help you boost sales

Google Analytics can make marketing and business decisions easier for real estate agents, while helping them spend money more effectively. The analytics application is free to use, and unlike other software, it can improve performance across all of your sites, apps

Atlanta Real Estate Heats Up

The weather isn’t the only hot thing in Atlanta. According to realtor.com, the city is one of the top 10 real estate markets to watch this year. Homes in the Atlanta metro area sell 16 days faster than the

First hotel since revolution sets up shop in Cuba – developers to follow?

It was a big weekend for tourism in Cuba, as two American companies inked special deals sanctioned by the U.S. government to extend their business in the Caribbean island. And it could have big implications for developers hoping to

5 easy projects that raise your listing’s value

It’s simple: curb appeal helps sell homes. So as an agent, it’s in your best interest to do all you can to improve a property’s appeal. Not only does a well-maintained yard and home exterior help attract buyers, it

A Quick Reference Guide to Spring Buyers

Real estate is a seasonal business – transactions rise and fall with the weather. And now it is officially spring. If agents want to capitalize on the sales bump, they’ll need to be prepared. Earlier this week, Redfin released an

The 7 Insider Secrets To Home Staging

Some real estate listings are not always perfect, but there are creative tips and tricks that can turn any house into a more attractive home – even on that looks like the inside pages of a interior design magazine.

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How to be the Best Atlanta Real Estate Agent

Agent Publishing launches AgentEDU.com What are the best tactics for winning a multiple offer situation for your buyers? Do you know how to optimize your Yelp profile to attract potential clients? Are you a new licensee who needs to ramp

9 Ways to Take Your Business to the Next Level with a Better Business Plan

Two words strike fear into the hearts of business owners everywhere: business plan. If you’re like many real estate professionals, you know you need a business plan; however, you may feel so overwhelmed by the process that you’re not

Better Business, Better Agents: How Document Management Software Is Changing the Game

There are few industries that are as highly competitive as the real estate business. To stay current and keep up with the competition, Realtors and title companies are likely to update their business models within the next few years.

Study: Vast Majority of Consumers Dissatisfied with Real Estate Office Phone Skills

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for

Marketing Techniques for Selling Luxury Real Estate

Selling luxury real estate isn’t just about selling more expensive houses. As the price of a property increases, so too does the complexity of properly marketing it. The most successful professionals working in the high end understand how to

HSF CEO Gino Blefari on Finding Leadership Inspiration in Unlikely Places

Last week, I was in Raleigh, NC for a meeting with Tommy Camp, president and CEO of Berkshire Hathaway HomeServices Carolinas Realty and his fantastic managers. After talking leadership, best practices and recruiting with the team, we had dinner

Three Ways to Really Connect With Your Customer Through Mobile

In today’s digital world, we use the word mobile very loosely. Sometimes we underappreciate its true value – being able to do just about anything anywhere. One of my pet peeves is having a device or a tool and

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