Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet

Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet

Great communication is marque in real estate, but what strategies can you follow to make sure that you are truly communicating with skill and effectiveness? Here’s a statement of little controversy: unless you are a good, effective communicator, chances

Social media is a great marketing tool for almost any kind of business; however, you need to be strategic about the platforms you choose to use. Certain social media networks work better for specific industries. For example, Pinterest is great

News flash! The Internet is as important as ever when it comes to the home search process. Here’s an eye-popping stat for you: this year, 92 percent of homebuyers have used the Internet at some point in their home

Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine

It’s one thing to get a lot of good, high-quality real estate leads, but converting those leads into lifelong, loyal clients is quite another. And working hard and spending a lot of money on lead generation can be futile

In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you

What kind of property did home sellers move into? And what factors altered the nature of that property? We investigate. Home sellers, as we previously reported, sell their homes for a number of reasons, but there generally is one

The Hispanic population in the U.S. has grown by leaps and bounds, as has its importance on local housing markets; where are Hispanics most concentrated? Hispanics represent a growing part of the U.S. population, and are inarguably the hottest

Chicago’s housing market has been putting up some great numbers in 2013; what are the staging secrets behind those numbers? There’s no doubt that the Chicago real estate market this year is at levels it hasn’t been in years.

Between the Internet, referrals and advertisements, consumers have many options for finding agents; what options, though, ultimately win them over? We are living in an age of overwhelming choice, and real estate is no exception. From the Internet, to

You’ve heard the old saying, “When in Rome, do as the Romans do.” Well folks, guess what? You’re in Rome and the Romans are using social media. And if you’re not using it, you’ll need to leave Rome –

Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a

How do consumers search for homes? Is the Internet still king, or are other, more traditional methods still of use? Read on to find out. In today’s housing market, there are a seemingly limitless array of options for how

The spoken word is quite important in real estate, but how do you master such areas as presentation and tone? Craig Witt of EXIT Realty explains. What if adding public speaking to your skill-set could double your income? Would