The Institute of Luxury Home Marketing (ILHM) has so many tools that can help luxury agents. One valuable tool is the weekly ILHM National Luxury Market Report. I recently spoke with an ILHM member who was using this report

We often hear the term “Search Engine Optimization,” but what real estate terms should agents actually optimize on their websites? Alyssa Mattero explains. Choosing the right keywords to target on your website can be tricky. You have to get

The agent/lender relationship is a darned important one, and a new survey highlights just how influential agents are in the creation of that relationship. The relationship between agent and lender is one of the more integral in real estate,

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

How do you freshen up your residence for potential buyers, with the spring homebuying season approaching? David Cieslak of Signature Staging explains. With winter officially over (on the calendar), now is a great time to open up those windows

Facebook offers businesses many marketing tools, but is its latest initiative, “promoted posts,” worth your marketing dollars? Marketing in real estate is all about utilizing different channels in unique ways, and it’s no mystery that Facebook is among the

The real estate industry is crowded; everyone these days seems to be a Realtor. So how do you differentiate yourself from other agents? How do you stand out, get people to notice you, like you and use your services?

Find out how people search for real estate agents on Google and other search engines. It’s no secret that people are searching for real estate agents online. They pull up Google on a laptop, iPad or cell phone and

If you’ve been following along with my monthly blogs, your social media program should be coming together nicely. You’ve learned about the importance of blogging, Facebook, Twitter and even YouTube. However, while those are the big four, you shouldn’t

Real estate is a demanding industry, and to truly succeed, you must be absolutely sure that all the facets of your business are as refined as possible. Let’s start with the obvious – real estate is a difficult, demanding

In real estate, your business radiates from your brand; how can you ensure, then, that your brand is a trustworthy one for potential clients? In real estate, you’re only as good as your brand. You may be a real

Creativity – whether you’re negotiating, writing listings descriptions or launching marketing campaigns – is invaluable, but how do you sustain it? Real estate is a profession that demands many attributes from its most talented agents, among them multitasking, amicability, and of

Twitter, in the right hands, can be a dynamic part of a real estate agents marketing apparatus, but it’s still valuable to know the limitations of the site. We’ve written about Twitter on numerous occasions, and for good reason

In part one of this series, I explained what a UBR was. Today, I’ll continue with part two: how to build UBRs and how focusing on them can help your

What’s in a phrase? Well, according to new research by Trulia, quite a bit! For the first release in its newly-formed Real Estate Lab, a sector of its research wing that will focus on the psychology and strategy of

By now, you’ve probably heard about the latest Internet video craze: the Harlem Shake. This type of video is unlike the video spoofs of Carly Rae Jepsen’s “Call Me, Maybe,” and “Gangnam Style.” This craze follows a simple but