According to the National Association of Realtors, homebuyers seek video when shopping for their new place because it allows them to find out more about a community, tour the inside of a home, compare features and understand specific features

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

In this article, I’ll outline five key things that top producing agents do to run a successful real estate sales business. 1. They have a “keep in touch” plan Top producers have a plan in place to keep in

When selling a home in the winter months, you never quite know if the weather is going to cooperate. Though I have vivid memories of the 60-degree day we just had, as I look out my window, I realize

Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that online experience is

Blog? Check. Facebook? Check. Now what? Twitter. This micro-blogging social media network is the third key component to any good social media program. Many real estate agents and homebuilders have no problem seeing the benefit of using a blog

Housing demand is rebounding, with lower interest rates and limited supply keeping the market fiercely competitive. According to the National Association of Realtors monthly report in December, existing–homes sales grew 5.9 percent in November, the highest level in three

It’s no secret that the real estate market is on the mend, but there are plenty of secrets when it comes to snagging a home in a competitive market. One bygone trick of the trade is making a comeback as

One of the biggest missed opportunities for brokers is obtaining rental listings. While most of us got into real estate to help people buy and sell homes, there are always going to be more renters than buyers. Many of

mRELEVANCE  researched Atlanta’s top 25 home builders, as ranked by Metrostudy, for the first three quarters of 2013, to see who had the largest social media following on Facebook. Lennar Homes Atlanta ranked No. 1, with 26,000 people liking their Facebook

After you have established a solid social media foundation by building a blog, the next step in building your social media marketing program is Facebook. Sure, you may have created a professional Facebook page for yourself as an agent

In a world of expensive advertising campaigns, carefully crafted mission statements and cause marketing, it might be hard for an agent to face the truth – your brand identity, and what you stand for, is no longer owned and

The holidays are a festive time – family gatherings, celebrating the end of another year, and a time to reflect and appreciate all that we have. Many homes continue to be on the market throughout the holiday season, and

The U.S. real estate market is finally rebounding after years in decline. As an agent who’s getting busier with increasingly more business, it’s critical that you have the right tools and systems in place. Otherwise, staying organized and proactive