Improving Your Business

Stories, articles and advice aimed at improving your business

How to reset your brand in a post-pandemic environment

Preparing for a business relaunch means understanding and addressing a divided public.

6 ways to bounce back better than ever

In a new e-book, national leaders from the brokerage and real estate technology sectors offer tips for making the most of this moment of change.

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How tech can help Atlanta’s real estate market bounce back from COVID-19

A new study looks at how well networked certain regions of the country are — as well as how ingrained technology is in their local economies — to predict how the rebound will go locally. Find out how Atlanta ranks.

Helping renters become buyers in today’s market

While the world may be on pause right now, the housing market is still moving along. Brian Buffini shares some techniques for helping first-time buyers feel comfortable and confident during uncertain times.

Unprecedented times create extraordinary demands

The coronavirus pandemic is changing how people think about housing, technology and location, three elements that are critical to the real estate industry. Find out what four experts see on the horizon.

2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Despite industry objections, qualified mortgage patch still expected to expire

Though NAR has urged the Consumer Financial Protection Bureau to extend the rule, the agency’s director would only agree to take into account disruptions related to the COVID-19 pandemic in managing the transition.

How real estate agents can ensure safe home inspections during the COVID-19 crisis

One home inspector weighs in on the difficulties of doing his job during the coronavirus pandemic.

Surveys show buyers, sellers and landlords are adjusting to a new normal

Fewer buyers were delaying their home search by the end of April, according to NAR surveys.

Staging on steroids: How agents and brokerages deliver concierge design services

When you combine coronavirus with the fact that most buyers are looking for move-in-ready units, it becomes clear that agents need to help sellers get their homes ready for the market.

Georgia MLS and First MLS adjust to COVID-19 reality

Multiple listing services across the country are waiving or reducing fees and offering new services in the wake of the coronavirus pandemic. Will these innovations become permanent?

8 tips for how to survive and thrive from top real estate coaches

Here’s what industry experts say agents should do to stay motivated and busy during tough times.

Staging for the post-coronavirus era: 3 features buyers are going to want

Looking to attract buyers during or after the COVID-19 pandemic? Here are three elements agents should pay attention to right now.

Tech-tonic: New marketing and listing tools give Harry Norman agents the upper hand

The company says it’s more important than ever to have the best technology available in an increasingly competitive market.

RE/MAX CEO videos offer advice for ‘mind, body and business’

Weekly motivational messages give guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s over.

Government-backed loan program is just the beginning

Small business owners could help keep their businesses running through a combination of Paycheck Protection Program loans and private loans.

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