Improving Your Business

Stories, articles and advice aimed at improving your business

6 things you should be telling your sellers right now!

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

3 ways landlords can be a resource for struggling tenants

Being proactive and finding ways to connect renters with assistance can help property owners and managers stand out as leaders in troubled times.

Moving forward means innovation, according to agents

Video conferencing and curbside closings are just the beginning for these inventive agents who are advancing their business in the age of COVID-19.

How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

A hearty congratulations from a safe distance

The Atlanta Realtors Association had to forgo its annual awards ceremony for its membership’s top producers this year due to social distancing measures, but it’s still celebrating.

State clears way for remote notarizations

Georgia joins states across the nation to allow videoconferencing in closings and notarizations.

NAR chief optimistic on home sales rebounding

February was another good month for pending home sales across the nation, but the coronavirus will put that all on hold.

Myriad of COVID-19 orders prompts clarification from real estate associations

As coronavirus advisories evolve and emerge from a number of government sources, real estate agencies are turning to their local associations for answers.

NAR letter promises more support to Realtors during COVID-19 crisis

The COVID-19 outbreak has the association working overtime to bring relief and timely updates for real estate professionals.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

Atlanta Communities adopts a new CRM and Century 21 connects globally

It’s a new day in tech for Atlanta Communities’ 1,400-plus agents and the world gets smaller for Century 21.

Top producers share their wisdom at Accelerate Summit

They do millions in business, are among the most admired players in the real estate industry, and have advice on how you can follow in their footsteps

Technology takes center stage at Accelerate Summit 2020

Chicago Agent magazine, the sister publication of Atlanta Agent, held its annual Accelerate Summit this week. At the digital marketing panel, real estate agents offered their insights on digital marketing done right.

Moxiworks and realtor.com launch new marketing programs for agents

With technology changing the landscape of both luxury sales and social media, Moxiworks and realtor.com have released new programs that seek to keep agents in the know.

Peach State gets new Orchard, affordability takes center stage, and Fair Housing Act — there’s an app for that

In this edition of Tech-tonic, a new iBuyer enters the Atlanta market, the city of Atlanta launches a new affordable housing dashboard and the National Association of Home Builders releases a new app for Fair Housing Act compliance.

3 surprising elements of a listing that buyers focus on

As the market shifts, it’s important to look at your seller’s property with a critical eye. Here are a few features that your clients might be blind to, but that house hunters will definitely notice.

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