Once you’ve generated some leads, you’re going to get a number of inquiries. While it’s great to have folks contact you and increase your database of leads, the real goal is to convert these leads into clients. Before you

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add to your repertoire while you’re stuck at home, here are five lead generation tricks you can test out today: #1.

The real estate industry is incredibly competitive. You invest in marketing, networking, and work hard to land and please clients. You know how important first impressions are, so you do your best to make sure to wow your clients

The new year is a time to reflect, refocus and renew yourself for another business year. With 2020 now upon us, it’s time to start thinking about your business plan if you haven’t already. Each year brings with it

Your online presence and social media reputation play a vital role in your real estate business — perhaps more than you may recognize. Nearly every homebuyer begins their search online and will look at reviews to see what people

Learn how top producers build their referral network with an effective client communication plan. Imagine what it would be like if your business were 100 percent referrals. Imagine that you have a steady stream of customers because they’ve been

The end of the year — and the decade — is fast approaching. The new year is a time to reflect, refocus and renew yourself for another business year. And while 2020 is still a few months away, any

No matter how good you are at generating leads, they aren’t worth anything if you don’t know what to do with them. Every fumbled lead is a missed opportunity. How much money are you leaving on the table? Start

As a realtor or lender, knowing how to improve the energy efficiency of a home is very important. With energy efficiency becoming more and more of a concern every day, buyers are more informed on the subject and likely

By Lance Card, Chief Marketing Officer, Equity Real Estate Whether you are a managing broker representing your own shop or you’ve franchised with a big box brand; whether you’re a real estate agent working as a hobbyist or helping

By Amy S. Carden, Owners.com Being able to predict where the market is heading is a skill — almost a sixth sense — honed by the best real estate agents. Rounding the corner into a new year provides the

By Amy S. Carden, Owners.com Changing the customer experience seems to be all the rage in other industries — from Über in the ground transport business to Airbnb in the accommodation sector. But for real estate, customer engagement has

By Amy S. Carden, Owners.com Success in real estate often rests on the relationships you build with your clients. There are all kinds of tips and tricks that agents use to earn trust and repeat business. One thing that

Facts and figures are important, but they’re nothing without context. Yet homebuyers sometimes forget that after a deep dive into real estate listings, assuming they’re equipped to handle major transactions on their own. Not so fast, says Heather Hyllested,

There are two main segments of real estate marketing for agents: marketing to build the agent’s business, and marketing an agent’s individual listings. This course covers an assistant’s role in marketing a real estate agent’s marketing and lead generation

The following information is provided by the NAR’s Center for REALTOR® Development. Each year in November, the National Association of REALTORS®—in partnership with its Institutes, Societies, and Councils—encourages members to focus on their professional education and seek additional credentials.