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Hands-On Approach to Auctions Pays Off in 2014 for John Dixon & Associates

by Peter Thomas Ricci

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John Dixon & Associates sold more than 1,700 properties in 2014, including commercial buildings with enough floor space to make up 20 football fields. Not to mention 200 homes/condos and 8.5 square miles of land.

But the most important number of all to President John Dixon is that the company sold more than 90 percent of the properties it brought to auction.

“The numbers for the year were great, but the most important thing is the process and our success at getting the job done,” Dixon said. “Banks and other institutions who’ve been selling in our auctions want to get property sold, not spin wheels and waste time. That has played into our strength of focusing on live auctions, which are the best proven way I know to achieve the kinds of numbers we’ve had, year after year.”

The firm’s success has come in a highly competitive environment and technological change.

“Even though we’ve been known for selling 50 and even 100 properties in a day, we’ve kept the focus on understanding and marketing each individual property – every house, condominium, store, restaurant or subdivision,” Dixon continued. “We attract a buyer market that insists on having solid due-diligence information before they’ll bid. They expect someone to answer the phone, talk to them, show them the property. That’s a lot of work, but it results in more vigorous bidding and better outcomes for our sellers.”

He expects the company’s track record to continue.

“We may see some falloff in the number of bank-owned properties, because the banks have sold most of the properties they acquired during the financial crisis. But I think we’ll see higher prices, and that may entice other property owners – individuals and companies holding investment portfolios – to become more aggressive in marketing their holdings,” he said.

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