A group of Atlanta real estate veterans launched an independent luxury brokerage that aims to provide its agents more of a stake in the business and move from the traditional agent-consumer model to an advisor-client relationship, according to one of the founders. 

The Rezerve, which launched in November 2025, has quickly grown to 26 teams and 73 agents, said Teri Frye, who founded the Roswell-based firm with her husband Pete Frye and partners Becky Nguyen, Courtney Newton and Reid Casey. 

One of the most important aspects of the brokerage is giving agents — “elite professionals,” as the company’s website states — the opportunity to look beyond their next transaction and think long term. 

“Our focus is to put our agent-advisors at the center, and focus more on legacy, like mastering legacy and wealth and ownership,” Frye said. “We’re creating an exit strategy for agents because for a lot of agents who get into the business, you are the business, and you just count on just selling another home, and that’s not who we are. We want to help agents learn to invest, flip, hold. 

“For example, we bought our building, and we got our advisors who wanted to participate in it to all go in together,” Frye said, adding that the deal closed in August, and the firm is now renovating the downtown Roswell property. 

Ultimately, the founders hope to grow the business to the point where they can exit it, although that’s not the main goal at this point. 

“We are building it with the hope of selling it, if you will,” Frye said. “I don’t know who [the buyer] will be and what it will look like, but we do have that in mind.”