The Short List: Dan Smigrod’s 21 Tips for Creating Great MLS Photos Using Your Smartphone

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Dan Smigrod is the founder, CEO and chief photographer of We Get Around.

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Dan Smigrod, the founder, CEO and chief photographer of We Get Around, for his tips on creating great MLS photos using your smartphone.

You can create great residential real estate photos for your lower-end listings using your mobile phone with these tips:

21. Do shoot from the corners of a room to get the widest angle view.

20. Do turn on lights.

19. Do “frame” (compose) your shots.

18. Do turn on HDR setting when shooting towards windows (helps reduce “blown out” outside lighting).

17. Do turn on HDR setting when shooting the exterior of the house (both the house and sky will look better).

16. When shooting towards bright windows, do close curtains and set blinds to half closed.

15. Do add drama from high above (shoot from a loft or open stair case).

14. Do add drama from below (shoot from the curb, or an open staircase).

13. Do add drama by shooting from angles (adds perspective).

12. Do “tap” to focus (when the camera is confused). Focus will likely improve lighting, too.

11. Do get closer (do not use the digital zoom feature on your smartphone).

10. Do use mirrors to your advantage by shooting from an angle into mirrors to “see” the mirror and room.

9. Do experiment with panorama mode for outside landscaping.

8. Do shoot outdoors at the “Golden Hour,” when possible; that makes for a nice glow (but turn the home’s lights on, too!).

7. Do get closer when a wide-angle is not the answer.

6. Do keep an inspirational scrapbook of great photos.

5. Do have the sun to your back.

4. Do use a wide-angle lens accessory, along with a mini-tripod and camera timer for tight spaces with mirrors.

3. Do use a “selfie pole” and timer to shoot aerials.

2. Do flood dark spaces with extra lighting that you bring with you.

1. Do think what’s special about this house, and how to shoot it.

Now that you are an accomplished smartphone residential real estate photographer, do close more listings by offering the following: “Sign now, and your MLS listing goes live today with great photos.”


Atlanta-based We Get Around Chief Photographer Dan Smigrod is also the founder of the We Get Around Network of Matterport 3D Showcase Photographers worldwide.