Agent Snapshot: Sarah Moore, Lead Buyer Specialist, Anna K Intown

Name: Sarah Moore

Title: Lead Buyer Specialist

Company: Anna K Intown with Keller Williams Intown

What was your first job in the realty industry? I started in real estate back in 2010 as an assistant for a Top Producer, working my way into the team’s buyer agent role.

Where did you grow up? I grew up outside of Atlanta in Snellville, GA – a great community to grow up in.

Growing up, what did you want to be? My dream was to be on Broadway. No joke!

What do you do to relax when you’re stressed? I enjoy a good old Atlanta festival. Spending time with friends for hours at a time at one of our Intown neighborhoods many restaurants or parks is my way to chill out.

If you could have lunch with a well-known figure (living or not), who would it be and why? Matt Ryan…what happened!?

Where is your favorite place to hang out? My backyard. If it weren’t for the pesky Georgia mosquitos, I would be out there every night grilling with my fiancé and dogs.

What do you love most about the industry? You cannot beat seeing the excitement in a new buyer’s eyes when they get the keys to their home for the first time or calling them up to say they won a multiple offer situation. The relationships you make with your clients while navigating the home buying process can last a lifetime. Some of my best friends today started as clients.

How do you distinguish yourself from the crowd of agents? I work on a full service team. Meaning for every sales agent, there is an equal amount of support staff. That allows us to leverage our talents and time to serve our clients to the highest level with each of us focusing on what we do best. For me, that’s finding the right home for my buyers and negotiating a win in a tough seller’s market.

What is the most difficult aspect of your job? Staying ahead of the curve can be a challenge. In the areas I concentrate in, every home priced right still gets several offers. How do we differentiate ourselves and be the most competitive? What are new, creative strategies not thought of yet? It’s taking the time every day to learn, train and sharpen your skill while still giving the highest level of customer service.

Where do you go to network and meet new clients? I focus on relationships and let it grow organically. I make a point to stay in touch with “my people.” People I have worked with before, people I have met through my sphere and people I meet just by being out and about in my neighborhoods. The majority of my team’s business comes from people we know or from someone we have worked with before (HUGE shout out to our awesome clients for keeping us in business!).

What has been your greatest accomplishment? Year after year, I watch our team and my personal business grow to a level that I once only dreamed about. Getting the opportunity in a leadership role to grow our buyers division on one of the top teams in Georgia has been a huge accomplishment and privilege for me this year.

What was the last good movie you saw or book you read? I am notorious for loving bad movies, so I won’t even embarrass myself. The last good book I read was The One Minute Manager. You can read it in an hour and it is super impactful in leadership and business.

What is your favorite restaurant? Miso Izakaya is my go-to spot on a regular basis for a quality meal. Staplehouse was one of the best experiences I have ever had for a night out. BoccaLupo when I need some comfort Italian – give me their Bechamel Lasagna any day! Not sure if you realize it, but I love food and I LOVE the Atlanta food scene.

Architecturally speaking, what is your favorite building in Atlanta? I could stare at the Fox Theatre all day. In fact, you might find me doing that some days from the Livingston patio with a nice cold glass of rosé in hand.

What kind of car do you drive? White Acura RDX. You’re not a Realtor if you don’t have a white SUV!

Smartphone or paper? Smartphone. This is a mobile business.

What is your favorite city after Atlanta? I am in love with New York City.

In 10 words or less, what is your advice for someone new to the industry? Find a mentor. Learn. Fail faster. Be humble.

What’s your favorite real estate iPhone/Android app? Probably Dotloop. I can get signatures on contracts quickly from my phone. This is a fast paced business and you need apps to be as fast paced as you are.