The holding company will represent Keller Williams Realty, Keller Williams Worldwide, Keller Mortgage, Keller Covered and Keller Offers in an effort to create greater efficiencies for the company, which claims 1,070 offices and 185,000 associates, according to a Keller Williams press release.
“As Keller Williams has continued to innovate on behalf of the real estate agent and their clients, we moved quickly to deliver unique value through these individual companies — from creation of an innovative zero-fee loan program to a home insurance platform,” Williams said. “The formation of KWx is central to the next phase, focused on scaling that vision and empowering our agents to deliver the highest level of value to their clients.”
Global business executive Carl Liebert — a thought leader at such companies as AutoNation, 24 Hour Fitness, The Home Depot and Circuit City, among others — was named CEO of KWx.
“Carl’s proven track record of enterprise-level leadership, building collaborative teams and delivering operational scale to each of these organizations is in perfect alignment with the charter of KWx,” Keller said in a written statement.
Liebert said he was a perfect fit for KWx because of the company’s “culture-first” approach to business. “Our shared passion and commitment to delivering world-class customer experiences at scale made the opportunity to learn and lead alongside Gary Keller a compelling opportunity,” Liebert said. “Keller Williams has the market share, the vision and leadership, and unwavering commitment to keep the agent at the center of the holistic real estate experience.”
Keller has stepped down as CEO of Keller Williams Realty, and his duties will be assumed by company president Josh Team.
“As president, Josh has successfully led Keller Williams Realty to achieve record-level success across all major metrics of our business,” Keller said. “From the time I took over the CEO position, my goal was to move into the role of executive chairman. Josh has made that move possible more quickly and confidently than I could have imagined.”
Bill Soteroff continues as president of Keller Williams Worldwide, the press release noted.