Paula Burch Jackson Realtor

Keller Williams - Atlanta Partners

What was your most interesting job before going into real estate?

Life coach with PBJ Consulting, human resource manager with the Centers for Disease Control and Prevention.

Where did you grow up?


Growing up, what did you want to be?

An inspirational leader. I have always loved being an advocate for others and helping them achieve their goals.

What do you do to relax when you’re stressed?

Meditate, connect with nature, read motivational books.

If you could meet any well-known figure (living or not), who would it be and why?

Oprah Winfrey, because she is the epitome of what it looks like to defy all the odds, silence all the outside noise, live your own truth, BE the version of yourself so you can LIVE your best life now.

What is Atlanta’s best-kept secret?

Opportunities are limitless. Atlanta offers a wide variety fine dining, entertainment and opportunities to embrace nature.

What do you love most about the industry?

Building relationships and helping others. There is no greater experience other than helping others reach their goals.

How do you distinguish yourself from the crowd of agents?

In addition to being a licensed Realtor with a proven track record, I am also dedicated to giving clients professional service and honest advice. My clients gain the assistance of a certified life coach who brings support, encouragement and accountability to the real estate process. For me, it’s not just about selling or buying a home but building relationships and helping my clients achieve their goals, realize their dreams, reach their destiny and discover the essence of self.

What is the most difficult aspect of your job?

Accepting the things I cannot change. The serenity prayer is becoming a daily mantra.

What’s your best advice for generating new leads?

Stay present and connected with your sphere of influence. Don’t be a secret agent.

What are you binge-watching/reading/listening to lately?

Netflix, The Four Agreements, inspiring audiobooks and music.

What’s your favorite meal in Atlanta?


Architecturally speaking, what is your favorite building in Atlanta?

Mercedes-Benz Stadium and National Center for Civil and Human Rights

What’s the weirdest thing that’s ever happened to you on the job?

A client hired me to list her home because I simply answered my phone. She had been searching on the internet for months and couldn’t get an agent to answer her calls. When she called, I answered, introduced myself and asked how I could help her. She told me I was the first agent out of about 30 she’d called to actually answer the phone. I got her home sold in about the same amount of time it took her to find me, and we closed in 30 days.

What’s one thing people are surprised to learn about you?

I am a licensed and ordained minister.

What is your favorite vacation spot and why?

Blue water, anywhere in the world.

What is your favorite city after Atlanta?

Destin with its white sand and blue water. My go-to place.

In 10 words or less, what is your advice for someone new to the industry?

Don’t BE a secret agent. Tell others what you do.

What’s your favorite real estate iPhone/Android app?


Who are your favorite people to follow on social media?

I love following people that help get out of my comfort zone, such as Tony Robbins, Oprah Winfrey, Steve Harvey. I also like people who are gurus in the industry.

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