Improving Your Business

Stories, articles and advice aimed at improving your business

5 lead generation tricks to test out today

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add into your bag of lead generation tricks, here are five lead generation tricks you can test out today: Add social sharing

Ebony King details how real estate agents should brand their business

Atlanta Agent (AA): You’ve recently embarked on a re-branding of your business. What kinds of things would you recommend agents do, when they are aiming to brand their business? Ebony King (EK): I would stress the importance of digging

6 body language tips to make a great first impression

In a profession where personal interaction can make or break a business deal, it’s important to remember that as a real estate agent, exuding confidence and comfort through your body language should always be at the forefront of your mind

6 emerging real estate trends to watch in 2017

Every year, the Urban Land Institute, in collaboration with PwC, takes on the notoriously herculean task of understanding where the nation’s real estate market – and the patchwork of markets that make it up – is heading. The two groups

Rorey Bridgeman on the details agents must know about Atlanta’s market

Atlanta Agent (AA): Your background is in market research – from your perspective, how is Atlanta’s housing market doing? Rorey Bridgeman (RB): The Atlanta market is continuing to grow and rebound from the recession. It’s currently a seller’s market, and

How to capitalize on huge Chinese demand for real estate

China’s presence in the U.S. residential real estate market is growing rapidly, and it’s creating opportunities for agents proactive enough to seize it, one expert says. Between 2010 and 2015, Chinese real estate buyers spent $93 billion in the

Natalie Vuoriaho on working with first-time buyers in Atlanta’s market

Atlanta Agent (AA): You host seminars for first-time home buyer clients. What are some of the things you cover in those seminars? Natalie Vuoriaho (NV): I host free first-time home uyer seminars, where I cover topics such as renting

Your comprehensive guide to CFPB’s newest TRID compliance updates

The Consumer Financial Protection Bureau this month issued its new Small Entity Compliance Guide, which includes updated information for how to better comply with TRID. We’ve combed through the report, compared it to CFPB’s previous Small Entity Compliance Guide,

The 4 demographic trends that will transform housing in America

America’s demographics are transforming, and it will have huge implications on future real estate markets, said a new joint report from the Urban Land Institute and Terwilliger Center for Housing. The four biggest changes, analysts agreed, will take place

3 reasons why Cumming is a fixture in Atlanta’s housing market

Cumming is one of the most active housing markets in Metro Atlanta, but don’t take our word for it – according to a new report by RE/MAX of Georgia, Cumming is among the area’s four most active markets, with its

Real estate in 2025: 4 things to expect from the market of the future

The real estate market is subject to change, and over the next 10 years, it’s going to do just that – or at least that’s the conclusion of a joint report from the Urban Land Institute and Terwilliger Center for

Gino Blefari’s 5 reasons to start planning your 2017 business now

This week, I took the opportunity to finish my business plan for 2017, and I now have my entire year mapped out. Here are the reasons why: 1. Some might ask, a business plan in October? Yes, you read that

Audrey Gibson and Pam Breen on starting your own real estate team

Pam Breen and Audrey Gibson, the mother-daughter team behind GibsonBreen & Co., chat with us about teamwork in Atlanta’s real estate market. Atlanta Agent (AA): Housing in Metro Atlanta has been a bit inconsistent this summer, with sales rising

3 reasons Sandy Springs is among Atlanta’s top 10 suburbs

Sandy Springs is one of the top 10 suburbs in Atlanta, and for more reasons than one. Here are three key qualities that make Sandy Springs worthy of consideration for homebuyers: 1. Top 100 best cities for homebuyers – Ranked at

NAR: the 5 curb appeal-boosting projects buyers love most

Ninety-eight percent of Realtors believe buyers respond to curb appeal, a National Association of Realtors report found. Improving a home’s curb appeal is a quick and relatively inexpensive way (as far as home-improvement projects go) to boost a home’s

Luxury, schools and safety – how Roswell attracts homebuyers

In one of its more recent reports, analytics website Niche ranked Roswell among the top 10 places to live in all of Metro Atlanta. That ranking came as no accident – as we detail below, the Fulton County community has

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