Atlanta Agent (AA): What dangers do real estate agents face in growing too comfortable with their business? Shatima Tankson (ST): The danger in growing too comfortable with your business is, basically, you have no business. How are you going

For most buyers and sellers, contacting a real estate agent isn’t their first step. Their first move is to go online. Sixty-six percent of Realtors and 70 percent of brokers have a website, the National Association of Realtors’ 2015 Member

September is Realtor safety month – an important month for real estate. As a real estate agent, you are vulnerable to harassment, being robbed at gunpoint, kidnapping and even murder. Your job can be risky – in fact, nearly 40 percent

In one of his more famous speeches, Don Draper, the central character of the “Mad Men” television series, stated that advertising is based on one thing – happiness. And though his focus was on the ad world, Draper could

Mark Hall, the executive vice president of Atlanta Communities, shares his 13 commandments for residential real estate agents: 1. Always use the terms “the buyer” and “the seller,” never “my buyer,” “my seller” or “my client.” Take no ownership.

The real estate industry is no stranger to tech revolutions. The Internet forever changed how people buy and sell real estate, while the advent of high-resolution photography changed the art of listing a home. Listing homes on the Web

We all know that a first impression can make or break a deal, and the same goes for selling a home. The first thing homebuyers see when they pull up to a property is the front exterior, so focusing on your

It was an experiment straight out of “2001: A Space Odyssey.” In an effort to gauge the accuracy of AI technology, researchers presented real estate journalist John Rebchook with several recommended listings. The recommendations, which were based on a

About one in five homes purchased last year was bought as an investment property, according to the National Association of Realtors. The average investor had a median household income of just over $95,000 and bought a single-family home within

News flash: Americans love looking at homes, particularly via real estate apps. Just how much they love those apps, though, has been put into greater perspective by recent research from Google, which interviewed more than 1,000 people, conducted dozens

It’s no mystery why Alpharetta’s population has nearly doubled since 2000 – the Atlanta suburb has numerous benefits and amenities for its residents, and is one of the metro area’s top housing draws. Below, we have detailed five reasons

It’s not news that millions of Baby Boomers are planning to move over the next several years. But when those Boomers do start moving, their effect on local markets will certainly be newsworthy, and one that Atlanta agents should

Many buyers want their homes to be outfitted with smart technology, but most homes don’t have it, according to a consumer survey from The Demand Institute. It’s an opportunity for sellers. Seventy-three percent of consumers agreed that having home automation

Atlanta Agent (AA): What are some of Metro Atlanta’s top school districts? Jeanette Schneider (JS): Buying a home near a top school district is almost always at the top of buyer wish lists. In fact, a 2015 NAR Home

What do seniors look for in a neighborhood? It’s a smart question for real estate agents to ask, considering the rapid growth of the country’s 65-and-older population. In 2014, 46.2 million people in the U.S. were at least 65

We’ll begin with an obvious fact – listing descriptions are important. Indeed, according to the 2016 Profile of Home Buyers and Sellers from the National Association of Realtors, a whopping 84 percent of prospective homebuyers think detailed information about a