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Agent Snapshot: Rod Rich, Associate Broker, Atlanta Communities, In-town Atlanta, ITP

14900d4What was your first job in the realty industry? I was a property manager at Buckhead’s famous CoHo Apartments.

Where did you grow up? I grew up the son of a government employee (CDC), and until we settled down in Atlanta, our family was transferred almost every year. It forced us to buy and sell homes all over the country – Utah, California, New Jersey, Washington. I remember my parents working with local agents to find the right areas and homes. Just before high school our family settled in Atlanta. We’ve been here now for over three decades.

Growing up, what did you want to be? As the oldest of three, I spent a lot of time accompanying my mother at the OBGYN. So I wanted to deliver babies. That, or be a trash man, because they got to ride on the back of the trucks.

What do you do to relax when you’re stressed? I like to play golf and play guitar (which I’m currently learning). And also, trips to the N.C. mountains provide a quick getaway that help recharge the batteries.

If you could have lunch with a well-known figure (living or not), who would it be and why? Wow, there are so many. I guess one of the country’s founding fathers would be nice. I find it fascinating how the framework and foundation for this great country was authored in a way that still applies today almost 250 years later.

Where is your favorite place to hang out? You can find me at one of several local cigar stores, where I get to meet and speak to people from every walk of life.

What do you love most about the industry? I love this business, and over two decades of passionately helping clients has provided the opportunity to have sold all over the Metro Atlanta area. Repeat clients and referrals have allowed me to focus on people instead of just a geographic area. I’ve helped clients sell and purchase everything from starter homes to multi-million dollar luxury homes.

How do you distinguish yourself from the crowd of agents? A client once called me a passionate advocate. I pride myself in truly representing my client’s best interests, and getting their objective accomplished. I stay up to date on the latest technologies and trends in the industry. This coupled with decades of experience allows me to do the best possible job for my clients.

What is the most difficult aspect of your job? The most difficult aspect of my job is often in delivering bad news. This is an area that I have given much attention to. I try to handle these situations in the best way possible. When I feel I have accomplished this, it is often the most rewarding aspect of my job.

Where do you go to network and meet new clients? Where do I go? As said before, I can sometimes be found visiting local cigars shops. But many clients now come to me through referrals and past clients. I also like to volunteer as well as meet new people through involvement in the community.

What has been your greatest accomplishment? I hope I haven’t made it yet. But so far? I would have to say my marriage and kids.

What was the last good movie you saw or book you read? I recently watched the Hateful Eight. I like Tarantino’s dialogue-driven movies.

What is your favorite restaurant? Wow, Atlanta has so many great restaurants – each perfect for a specific occasion.

Architecturally speaking, what is your favorite building in Atlanta? I really love the interior of the Fox Theatre. I think I’ve taken the tour at least four times. A real treasure for the city.

What kind of car do you drive? Since I consider a car an extension of my office, I now drive a BMW M3 convertible. Puts a smile on my face and lets me zip through traffic.

Smartphone or paper? Both.

What is your favorite city after Atlanta? I love the sights of New York, but wouldn’t want to live there.

In 10 words or less, what is your advice for someone new to the industry? Never lie. Never! Learn how to prospect.

What’s your favorite real estate iPhone/Android app? The camera. The best camera is the one you have with you (i.e., your phone camera).


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