Improving Your Business

Stories, articles and advice aimed at improving your business

Hilary Walker on the state of housing in Metro Atlanta

Atlanta Agent (AA): How has your 2016 business been, so far? Hilary Walker (HW): My business has been going very well. The market has been very good in terms of prices, which have been rising throughout the year. Homeowners are still

A majority of consumers are terrified of the mortgage process

The overwhelming majority (92 percent) of U.S. consumers recognize buying a home as a better financial decision than renting, a national survey from Sente Mortgage confirmed. The problem is that most (70 percent) do not know how or where

Tesla’s new solar roof could revolutionize single-family homes

The Web has been abuzz in recent months about Elon Musk’s solar roof, coming by way of Solar City. The plan to replace traditional shingles with high-efficiency solar cells has sustainable building advocates applauding, but it’s left homeowners and

National AREAA chairman Jim Park gets real on China

Jim Park is a partner with The Mortgage Collaborative and the current chairman of the Asian Real Estate Association of America, and he took time to discuss with us the realities of what Chinese investment means for U.S. real

Tisha Marie Payton on Millennials and homeownership

Atlanta Agent (AA): What kind of homes are Millennials looking for in your section of Metro Atlanta? Tisha Marie Payton (TMP): Condos and townhomes are popular right now for Millennials. The convenience of a quick walk to entertainment, less

5 apps to help agents create compelling content

Katie Lance, known for her work as a social media and content development consultant, is one of the most recognizable names in real estate. She’s owner of her own company, Katie Lance Consulting; is a regular contributor to Inman

5 delightful ways Peachtree City attracts homebuyers

Peachtree City’s motto is “Plan to stay,” and below, we have listed out five reasons that so many consumers have chosen to call the sweetly named town their home. 1. It’s one of Georgia’s Top Markets – Peachtree City is

Keller Williams CEO explains that sometimes prices need to go down

Chris Heller is the CEO of national real estate brokerage Keller Williams Realty, and one of the most informed minds in real estate. Recently, we sat down with Heller to discuss the state of the market, and we began by asking

7 tech tips for real estate agents from a true expert

Andrew Dorn, a vice president with Move, Inc., spoke at this week’s Xplode real estate technology conference in Chicago, and he showed why he’s one of the company’s most public-facing executives. Here are a few quick tech tips that Dorn shared

Richard F. Burns explains the barriers Millennials face to homeownership

Atlanta Agent (AA): Why are so many Millennials cost-burdened? What economic forces are behind that? Richard Burns (RB): Both our research data and our own anecdotal experience points to two culprits responsible for cost-burdening this generation. First is spiraling

Art and vibrancy make Brookhaven one of Metro Atlanta’s top housing markets

Brookhaven is among Metro Atlanta’s top-selling luxury markets. Just in 2016, it has seen 31 sales of $1 million-plus homes, which places it in the No. 5 spot of the top-10 luxury housing market in Metro Atlanta. Below, we’ve listed three reasons

President Trump’s housing market: 5 possibilities to consider

Donald Trump is the president-elect of the United States of America, and pending any unforeseen developments, he will be the leader of the country come Jan. 2017. So what can we expect, as far as real estate and housing

Supreme Court decision could allow agents to sue banks

Yesterday the U.S. Supreme Court heard arguments for City of Miami v. Wells Fargo and Bank of America, and early reports suggest the Court is leaning towards allowing the case to proceed – which could have major implications for

5 ways to get the most out of a real estate panel

Real estate panels can be very beneficial and offer valuable information to help agents grow their real estate business. Unfortunately, many agents walk into panels unprepared and fail to gain the benefits that prepared agents walk away with, giving them the upper hand.

4 common misconceptions agents have about Facebook advertising

As of Q2 2016, Facebook had 1.71 billion monthly active users, according to statista.com. This large group of active users can be reached through Facebook’s many advertising offerings. But agents who aren’t familiar with those offerings may not know how beneficial they

Survey: 90% agree email marketing is increasing in effectiveness

In its 2015 member profile, the National Association of Realtors found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by Realtors – and as a survey of

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