Improving Your Business

Stories, articles and advice aimed at improving your business

6 common mistakes agents make when staging properties

When it comes to selling a property, the two most important components are price and presentation, the latter of which is especially important when you have potential buyers knocking on the door. Six staging mistakes that can easily be avoided are:

The 7 Deadly Sins of Real Estate

The Internet is such a great place. You get to see how everyone you know is living such a perfect life! Their kids and spouses and parents are just perfect! Real estate is so busy! That house is so perfect!

Four things to know about ultra-high net worth clients

Jerry Seinfeld lives in a $32 million mansion. Michael Jordan is currently selling his $16 million estate, complete with nine bedrooms, 17 bathrooms and a full-sized basketball court – which, according to Zillow, includes locker rooms, showers and a lounge

3 communication mistakes agents should avoid

The real estate agent’s business revolves around communication. Whether it be describing the qualities of a listing, explaining the nuances of the negotiation process, or recommending a top-notch affiliate for home improvement efforts, every aspect of the buying and

Blair Branch Huckeba on Metro Atlanta’s condo markets

Atlanta Agent (AA): How are the condo markets in your area of Metro Atlanta, business wise? Blair Branch Huckeba (BBH): Condo business is booming. We are seeing so many condos sell before ever reaching the market, or receiving multiple

Dan Conn, CEO of Christie’s International, on foreign homebuyers in the U.S.

Atlanta Agent (AA): What factors are influencing international clients to buy U.S. property? Dan Conn (DC): The desire to move equity out of turbulent markets to stable locations continues to prompt wealthy foreigners to buy luxury property in the

Shanell Lightfoot on engaging with local residents in creative ways

Atlanta Agent (AA): What are some ways that agents can engage with local residents? Shanell Lightfoot (SL): I think it’s a great idea for all agents to be apart of their local NextDoor community. NextDoor is a free, private social

RE/MAX’s Dawn Brown on the Georgia Young Professionals Network

Atlanta Agent (AA): What are some of your goals with the RE/MAX of Georgia YPN? Dawn Brown (DB): With this initiative, we are hoping to provide vibrant, connected professionals an opportunity to network in fun social environments. We want

Redfin announces new tool for agents

Redfin this week released its newest tool Opportunity Score, which will measure the number of jobs within a 30-minute, car-free commute from a particular address, giving agents yet another tool and credential to use in their listing presentations and sales

Michelle Pettway on the importance of continuing education

Atlanta Agent (AA): How important is continuing education for an agent’s long-term success? Michelle Pettway (MP): Continuing education is of major importance for the long-term success of real estate agents. The industry is constantly changing, and the market in

Being an international agent: 9 things to know about Colombians

The international market is a valuable one for real estate agents, but only if they’re able to capture it. Just as Americans have particular customs so ingrained they’re almost considered common sense – such as shaking hands during a first meeting – foreign

Is your real estate advertising working? 5 facts to consider

Marketing and advertising are major expenses for most agents. According to the 2016 Member Profile from NAR, Realtors spent a median of $1,100 on marketing expenses, along with another $930 on business promotion expenses (and that is in addition

The road to $130 million: what settling means for NAR and Zillow Group, Inc.

For more than two years, Move Inc. and the National Association of Realtors were embroiled in a legal feud with Zillow Group, Inc. that spanned two lawsuits and multiple countersuits. That is, until Zillow agreed to settle with the

Harry Norman’s Mike Wright on Atlanta’s luxury housing market in 2016

Atlanta Agent (AA): What factors are influencing international clients to buy a home in Atlanta? Mike Wright (MW): The vast majority of buyers moving to Atlanta from outside the United States are related to either education, employment or both. Many

9 tips for protecting your clients from real estate scams

Utah’s Department of Commerce released a statement on behalf of the Utah Division of Real Estate warning the public and industry professionals that hackers are targeting homebuyers. It’s the most recent reminder that an old scam can still find new

The real estate agent’s dress code

When you have a professional job, finding office outfits can be tough: You don’t want to sacrifice your personal style, but you also want to dress professionally. Your office outfits don’t have to be bland and boring. Your personal

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