Cover Story

The 4 Pros and 4 Cons of Building Your Own Personal Website

Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet

Are You Adhering to Google’s Mobile-Friendly Guidelines?

Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a

Managing Millennial Expectations

Once upon a time, it took little work to convince young adults to enter the real estate market. They finished school and entered the workforce, and soon began thinking about starting families and purchasing a home as soon as

The Lending Issue: Experts Weigh in on Atlanta’s 2015 Mortgage Outlook

Atlanta’s housing market has continued to recover in recent months, aided by the improving economy driving demand. Still tight credit, however, remains a reality for prospective homebuyers in the Atlanta area. “Lenders are still feeling the effects of the

What to Know About FHA’s Recent Changes

President Obama and the FHA recently announced that it would reduce its mortgage insurance premium from 1.35 to 0.85, which makes FHA loans even more affordable. The FHA, which is overseen by HUD and insures mortgages with down payments

Earning Top Ranks: The Making of a Top Producer

Eydie Koonin of Atlanta Fine Homes Sotheby’s International Realty chose an interesting time to begin her real estate career. She got her license in April 2008, in the midst of the housing market collapse. At the time, she sat

Tips From Top Producers

What would your advice be to your younger, rookie agent self, now that you’re a top producer? Weslee Knapp, Keller Knapp Realty: “Take a different approach than the average person. Every property is different, and you have to understand who

Profile of an Agent: Average Agent vs. Average Top Producer
Get Ready for the 2015 Market

PalmerHouse Properties founder and CEO Kevin Palmer is starting to see more luxury cars in Intown Atlanta. He takes the increased presence of Ferraris, Mercedes-Benzes and Jaguars as strong indicators that Atlanta’s consumers are feeling more confident in the

The Top 5 Cover Stories of 2014

Our cover stories ran the gamut this year, from the mortgage markets, to real estate tech, to top producers – which topics, though, proved most popular with our readers? Click through to find

2015 Predictions

Anxious to find out what’s next for real estate in 2015? Trends have been slow to emerge and the market has been incrementally improving each year, 2013’s market was very similar to 2014’s market; it doesn’t feel like much

Back to Basics: Top Professionals’ Advice For Struggling Agents

When a new agent comes to Berkshire Hathaway Home Services chief marketing officer Tony Floyd for career advice, he asks them thorough questions so that he can fully understand their situation. He takes the same tact with seasoned pros

Who’s No. 1 in Atlanta: A Look at Agent and Brokerage Advertising

Real estate is a competitive profession. And while there are any number of occupations that may, rightfully, make a similar claim, hardly any industry is as dedicated to leveraging those positions of prominence as explicitly as those in real

The Best In Real Estate Tech

Technology is ever-changing – one minute, an app or software program is hot, the next, it’s out of date. It’s hard enough for agents to keep up with the latest in tech, so our panel of real estate professionals

New On The Scene: 9 Fresh Apps That You Should Consider

Technology is ever-changing, particularly in the app market, where new products constantly provide new dimensions to our professional or recreational lives. So with that in mind, we decided to spotlight nine relatively new apps for real estate agents that

.Realtor: Entering a New Domain

The National Association of Realtors is launching the very first domain name to be used strictly by real estate professionals: .REALTOR. Originally announced in June 2012, the domain name will launch on Oct. 23. Plus, NAR is offering the

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