Agent Snapshot: Shanell Lightfoot, Realtor, Diamond Realty Brokers, Cobb County


Shanell Lightfoot is a Realtor with Diamond Realty Brokers in Cobb County

What was your first job in the realty industry? I was a real estate agent in St. Louis for Coldwell Banker.

Where did you grow up? Born in Yuma, AZ, raised in Galesburg, IL.

Growing up, what did you want to be? I wanted to be a college graduate. I wanted to be the first of my immediate family (including my parents) and my aunts/uncles/40-plus first cousins to do it.

I didn’t care what I was going to be doing after college at that point in my life. I just wanted to get that piece of paper, because I knew the opportunities would be endless.

What do you do to relax when you’re stressed? Meditation. I’ve found great help with techniques learned from the Shambhala Center in Decatur.

If you could have lunch with a well-known figure (living or not), who would it be and why? Aisha Curry. We’ve a lot in common (foodie, design, mom, wife), plus I’m a fan of her husband, Steph.

Where is your favorite place to hang out? I’m a mom and wife, so I find myself hanging out most in my house with my family.

What do you love most about the industry? The opportunity is endless. If you work hard, you will be rewarded.

How do you distinguish yourself from the crowd of agents? I’ve created a unique selling proposition positioned on being proactive – creating guides, tips, advice, strategies, etc. for buyers and sellers.

Also, instead of doing the typical run-of-the-mill homebuyer seminar, I’ve created and am developing an interactive First-Time Homebuyer Vision Board Workshop Series.

What is the most difficult aspect of your job? Right now, it’s learning Atlanta real estate. We moved here at the end of Dec. 2015, so I’m learning how things are done here.

Where do you go to network and meet new clients? I talk about my business on social media and have met a lot of people that way. Face to face, I’ll be holding events for homebuyers.

We’ll also be attending charity events and joining a local club to interact and mingle with potential clients.

What has been your greatest accomplishment? Selling a home for a client that had previously listed it with two other agents. It was literally on the market for three years until I came along, and I sold it for them (at a profit) in less than 30 days.

What was the last good movie you saw or book you read? Not a movie or book, but I’ve recently discovered (and am binge watching) the AMC series “The Killing.” I came across it on Amazon Fire TV. We watched the whole first season in a weekend. That’s kind of embarrassing, but it’s sooo good!

What is your favorite restaurant? I’m a foodie, so I tend to frequent different places. I do enjoy a place called Firefly in Panama City Beach, Florida.

Architecturally speaking, what is your favorite building in Atlanta? I’m new here, because my husband has a new position with McCarthy Building Companies in Atlanta. He’s the BIM Manager for Emory University Hospital – J Wing project. It’s pretty nice.

What kind of car do you drive? I’m kind of a cheapskate. I love my 2009 Toyota Camry, mostly because it’s paid off :).

Smartphone or paper? I’m flexible, and it really depends on the situation. If taking notes, I find that I actually complete more tasks when I physically write them down.

What is your favorite city after Atlanta? I really love Toronto. Last August, I stayed in posh Yorkville and sat near Drake and Serena Williams at restaurant/bar in The Four Seasons.

In 10 words or less, what is your advice for someone new to the industry? Become an industry expert so clients will trust you.

What’s your favorite real estate iPhone/Android app? Zapier. Not a traditional real estate app, but helps me run my business more efficiently.

Who are your favorite people to follow on Twitter? I’m more of an Instagram/Facebook user. I enjoy posts by Aisha Curry. We’ve a lot in common (foodie, design, mom, wife), plus I’m a fan of her husband, Steph.

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