Proptech homesharing company Sentral lands at Star Metals

by John Yellig

Courtesy of Sentral.

Proptech homesharing company Sentral has planted its flag in Atlanta with the introduction of Sentral West Midtown at Star Metals, a 409-unit luxury apartment community at 1050 Howell Mill Road.

Sentral’s “flexible living” model allows residents and guests to live in the community for any period of time, from a month to multiple years, according to a press release. Sentral said its model gives “modern adventurers” the ability to monetize their residences and travel the world while enjoying a rich variety of amenities at home.

Beginning in 2022, residents may share their homes to guests and offset 25% or more of their rent while traveling. The community, located on both sides of Howell Mill Road at 11th Street, is part of Star Metals Atlanta, a $350 million mixed-use development that includes a 267,000-square-foot office building, 40,000 square feet of retail space and Star Metals Hotel, a 176-room boutique hotel.

Sentral West Midtown includes retail space and will offer food and beverage spots like Prevail Coffee; Savi Provisions, a specialty grocer offering locally sourced produce, deli and made-to-order foods; Wagamama, a U.K.- based pan-Asian restaurant chain with sister locations in Boston and New York City; and Sweetgreen, a fast-casual salad chain. 

The community will offer furnished or unfurnished studio, one-bedroom and two-bedroom floor plans, as well as a year-round calendar of events, rooftop pool and grilling area, fitness center, dog spa, networking café and various indoor and outdoor coworking spaces. 

ICONIQ Capital is one of Sentral’s primary investors, along with Highgate, the Bozzuto Group and Ascendant Capital Partners, who are investors and active board members. To date, more than $500 million has been invested in the flexible-living platform. 

Sentral’s other communities are in Los Angeles; Austin, Texas; Seattle; Denver; Chicago; and Miami. 

Courtesy of Sentral.

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